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This guide walks you through the setup wizard at app.webglazer.com, from creating your account to seeing your first results on the Overview. You need your website address and a payment card for the plan or free trial. Your first run starts as soon as you finish setup. The engines usually answer within about four to six minutes, and your results appear on the Overview when the run finishes. After that, your data updates once a day without you doing anything.

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Before you start

  • Have your website address ready, for example yourbusiness.com.
  • Know the market (country) and language your buyers search in.
  • Have a few competitors in mind. WebGlazer suggests some, and you can add your own.

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Set up tracking

The whole flow at a glance:
1

Create your account

Go to app.webglazer.com and choose Continue with Google, or enter your email and a password and click Create account.
2

Choose who you are tracking

On Who are you tracking?, pick My own brand to track your own company, or My clients if you are an agency.This guide follows My own brand. Agencies first fill in Your agency and then add a first Client project. See Agencies.
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Step 1: Project details

The Project details step opens a screen headed Brand setup. Fill in:
  • Website URL: your main website.
  • Brand name: the name AI answers should use for you.
  • Market and Language: where your buyers are and the language they search in. WebGlazer may suggest these from your website. Click Use this to accept the suggestion.
Click Next. WebGlazer creates your project and starts reading your website.
Setup wizard step 1, Brand setup, with Website URL, Brand name, Market and Language

Illustration with sample data

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Step 2: Brand understanding

WebGlazer reads your site and fills in your Brand profile. Check and edit each part:
  • Description and Category
  • What you sell: your products or services.
  • Who you sell to: your buyers.
  • Who you compete with: suggested competitors. Remove any that are wrong, or use Add a competitor.
  • Question mix: how much weight to give each buyer stage: Learning, Comparing and Buying. The About you switch adds questions that name your brand.
Click Next. Your changes save as you go.
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Step 3: Topics

On Review topics, pick the subjects you want to watch in AI answers. The counter next to Select topics shows how many you can keep. Edit a topic name, delete one, or add your own with New topic.Click Next.
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Step 4: Prompts

On Review prompts, check the questions WebGlazer will ask the AI engines, grouped by topic. Edit or delete any prompt, or type your own in Add a custom prompt. The counter next to Select prompts shows how many you keep against your limit.Click Looks good.Not sure which prompts to keep? Keep the ones a buyer would really ask, and leave your brand name out of most of them. See Prompts and topics.
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Step 5: Review and choose a plan

You see a summary: Setup complete, how AI describes you today, example questions, and the competitors you are Benchmarked against. Click See my plan.Pick a plan. You go to Stripe to enter your card. If your account can get the free trial, the Basic plan shows Start 7-day free trial. See Plans and billing.When checkout is done, Stripe sends you back to WebGlazer to finish the last steps below.
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Pick your AI engines

Back in WebGlazer, Welcome to WebGlazer shows the AI engines. On Standard and Advanced it says “All 5 AI models are in your plan” and every engine is on. On Basic it says “Pick up to 3 of the 5 AI models”. On an agency plan you pick 1 to 5, and a line shows how many daily credits your choice uses. Click Continue.You can change engines later. See Engines and schedule.
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Answer a few questions and invite your team

Answer the short questions about your role and goals, then How did you hear about WebGlazer?.On AI visibility is a team effort, enter teammates’ emails, pick a role, and click Send invite, or click Skip for now. The roles are Company Admin, Member (shown here as Company Member) and Viewer. See Team.On Setup complete. You’re ready to go., click Explore insights.
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Watch your first run

Your first run starts now. The Run Progress popup opens over the Overview with one ring per AI engine. Each ring fills as answers come in. You can close the popup; the run keeps going.
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Read your results on the Overview

When the run finishes, the Overview shows Visibility Over Time and the Rankings table, which compares your brand with your competitors on visibility, sentiment and mention order.
Rankings table on the Overview after the first run

Illustration with sample data

See Overview for how to read each part.
After the first run, WebGlazer asks the AI engines your prompts once a day for each brand and records the answers. New data shows up after each daily run. You do not need to do anything to keep tracking.

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What to do next

  1. Go to Settings > Brands and accept the competitors you want to compare with from Brand suggestions. Only your own brand and the competitors you track count in Rankings, Share of Voice and the other competitor numbers. A brand AI names that you have not accepted is left out. See Competitors.
  2. Open AI Visibility > Prompts to see each answer and where your brand appears.
  3. Invite colleagues from Settings > Members.

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Next steps

Core concepts

Brands, prompts, topics, engines, runs and credits in plain words.

Write better prompts

Pick the prompts and topics that measure something useful.

Read the Overview

Visibility Over Time and Rankings, part by part.

Connect your AI agent

Let Claude, Cursor or another MCP client read your WebGlazer data.

Related topics

Core conceptsPrompts and topicsVisibility