> ## Documentation Index
> Fetch the complete documentation index at: /docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Share of Voice

> Your brand's share of the mentions of your brand and tracked competitors in AI answers, and how WebGlazer calculates it.

Share of Voice (SoV) is your slice of the brand mentions in AI answers, counted across your brand and the competitors you track. Where [Visibility](/docs/metrics/visibility.md) asks "how often am I named?", Share of Voice asks "of the brands I compare myself with, how much of the mentions are mine?".

## What it measures

Share of Voice shows how much of the conversation you own compared with the competitors you track. It is the number to watch in a crowded market, where many answers list several brands at once.

## How it is calculated

Share of Voice = answers that name your brand ÷ total brand mentions × 100, rounded half up to one decimal.

"Total brand mentions" counts each brand once per answer that names it, added up over your brand and every competitor you track. So an answer that names 3 brands adds 3 to the total. An answer that repeats one brand's name 5 times still adds 1 for that brand.

The same answer rules apply as for Visibility:

* Only successful answers from the run's selected engines.
* Only answers to non-branded prompts.
* Every run in the selected date range is pooled, then divided once.
* Topic, tag and platform filters apply to both sides.
* The total counts your brand and every competitor you track. Brands you have not added, and brands you hid, are not in it. See [Competitors](/docs/setup/competitors.md).
* Merged brands count as one brand.

> [!NOTE]
>
> **Example with made-up numbers.** 10 answers count. Your brand is named in 5 of them. Competitor A is named in 6 and competitor B in 4. Total brand mentions = 5 + 6 + 4 = 15. Your Share of Voice = 5 ÷ 15 × 100 = 33.3%. Your Visibility for the same answers is 5 ÷ 10 = 50%.

Competitors get a Share of Voice by the same rule, so the shares of your brand and your tracked, unhidden competitors add up to about 100% (rounding aside).

## Where you see it

![Rankings table with the SOV column for each brand](https://mintcdn.com/sia-webglazer/xTXVRghP1Bd03NXs/images/dashboard/mock-rankings.webp?fit=max\&auto=format\&n=xTXVRghP1Bd03NXs\&q=85\&s=3c3667426ee4999b5d95971ef914aa3d)

Illustration with sample data

* **Overview** > **Rankings**: the **SOV** column, with a change chip.
* **AI Visibility** > **Visibility** tab: the **Share of Voice** line in the **Visibility Score** chart. It is on by default.
* **AI Visibility** > **Prompts** tab: the **Share of voice** figure above the table.

## How to read it

* Visibility can rise while Share of Voice falls. That happens when answers name more brands overall: you appear more often, but so does everyone else.
* A high Share of Voice with low Visibility means the answers that do name you name few other brands.
* The change chip compares with the previous period of the same length, in percentage points (pp). On **All time** there is no chip.

## What moves it

* Getting named in more answers moves it up, like Visibility.
* Competitors getting named more moves it down, even if your own count stays the same.
* Tracking more competitors adds their mentions to the total, so your share goes down.
* Hiding a brand removes it from the total, so your share goes up. A hide by a Viewer changes only that Viewer's view. When a Member or Company Admin removes a tracked competitor in **Settings** > **Brands**, it leaves the total for everyone on the project.
* Filters change the pool of answers, so your share in one topic can differ a lot from your overall share.


## Related topics

- [Visibility](/docs/metrics/visibility.md)
- [Overview](/docs/dashboard/overview.md)
- [Competitors](/docs/setup/competitors.md)


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